Have you ever had so many great things to say about a beer that you just want to sing its praises? BourbonBlog.com commends Thai import lager Singha Beer making some major movement globally including aligning with top-tier names in the arts, sports, and nightlife worlds.
Singha Beer is an Official Sponsor of Manchester United F.C., and has a Platinum Partnership with Chelsea F.C., two of the most well-known and respected English Premier League teams. Singha Beer is also a Team Partner of the Red Bull Racing Formula One Team, home of star Sebastian Vettel, who was recently crowned the F1 2010 World Champion. At the age of 23, he is the new youngest-ever F1 World Champion.
In addition to these sports partnerships and sponsorships, as well as hosting regular Full Moon Parties in Thailand, Singapore and beyond, Singha has launched a global marketing campaign entitled Singha TransPortraits. The campaign features some of the world’s most renowned artists creating pieces at nightlife hotspots in New York, Tokyo, Paris, Los Angeles, San Francisco and Miami. Contributing artists have included Retna, Jeff Soto, sense, and Sun7. Singha will also be the exclusive beer at Le Baron, Miami, one of the most chic spots to hit during Art Basel Miami Beach, for the duration of the festival, November 30th through December 5th, 2010.
So, here is a little more about Singha..
Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand, which was founded in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and a functional drink under “Singha,” “Leo,” “Thai Beer” and “B-ing” brand names. The Singha brand is managed in the U.S. by Singha North America Inc. At present, Singha Corporation Co., Ltd. operates three breweries and six soda water and drinking water plants located in strategic regions across Thailand. Singha Corporation Co.