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Craft Beverage Expo Logo 2016You may see Hudson Whiskey and Woodchuck Hard Cider on the same bar. However, rarely will you see the founders of these companies unite to speak with all types of craft beverage producers facing the same challenge.

This is what you’ll see at Craft Beverage Expo because it is the first event of its kind with the main goal to help artisan wine, craft beer, cider, mead and craft spirits producers navigate the “Business of Craft Beverage.”

The 3rd Annual Craft Beverage Expo will be May 18-20 in Oakland, California.

When you register for the Craft Beverage Expo on this link use the promotional code “Bourbon” to save $25 off the full conference registration or the full conference and In-Planning workshop package.

This leading trade exposition was founded in 2014 because of Executive Director Kellie Shevlin saw that the industry needed one CBE15_PhotoGallery_Day1_73_MG_0864event that brings the entire craft beverage community together to listen and learn from each other. attended and covered the 2015 Craft Beverage Expo. Watch our video coverage below as we interview Kellie Shevlin, Ralph Erenzo, Founder of Tuthilltown Spirits and Hudson Bourbon & Dan Rowell, CEO of Vermont Hard Cider Company.

Attending Craft Beverage Expo 2016…


WHEN: Wed May 18 – Friday May 20, 2016. Conference kicks off on Wednesday, 10 am with 2 days following of session panels, roundtable discussions,
networking events and an expo floor awaiting up to 150 exhibiting companies catering to the needs of craft beverage producers.

WHERE: Oakland Convention Center, Oakland , CA Headquartered Hotel: Oakland Marriott City Center.

ATTEND:  Register on this link, again we invite you to use “Bourbon” Promo Code to save $25, and learn more on

Video Interview with Kellie Shevlin



General Session Presenters…

Day 1 Opening general session on Quality:

Craft_DistillingThe Cornerstone of Craft: The panel will include an all-star lineup of industry aficionados including Josh Jensen, Proprietor / Winemaker at Calera Wine Company; Vinnie Cilurzo, Owner / Brewer at Russian River Brewing Company; Matthew Hofmann, Co-Founder / Master Distiller at Westland Distillery, Bruce Nissen, Co-Founder of Crispin Cider Company and Jester & Judge; and moderated by Damien Wilson, Hamel Family Chair of Wine Business Education at Sonoma State University.




Day 2 Branding and marketing will be the focus:

CraftBeverageExpoDistillingMarketing guru, Larry Vincent, Founder and Chief Branding Officer at United Talent Agency Brand Studio will lead the general session titled, Chasing the Unicorn: Brand Loyalty.

Day 3 Closing general session:

Relationships—The Core Element of Craft, is moderated by Alan Kropf, Director of Education at Anchor Distilling Co and featuring Dave Engbers, Co-Founder / Vice President of Founders Brewing Company; Rhonda Kallman, Founder and CEO of Boston Harbor Distillery; Ken Schramm, Owner of Schramm’s Mead; and Randall Grahm, Founder of Boony Doon Vineyward as panelists.

Video Interview with Ralph Erenzo & Dan Rowell



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