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Jack Daniel’s tells that after their initial launch in a travel retail exclusive item and select markets in Asia, they are now introducing Jack Daniel’s No. 27 Gold Tennessee Whiskey to the United States market for a suggested retail price of $99.99.

Jack Daniel’s No. 27 is a luxury expression of the original Old No. 7.  As it is both a double-barreled and double-mellowed expression of its classic Jack Daniel’s Old No. 7 Tennessee Whiskey, this whiskey release is said to bring a fusion between warm maple and toasted oak to create a rich and refined finish.

Representative of the skill and craftsmanship of the Jack Daniel Distillery, the process first begins with maturation in new charred American white oak barrels at the Jack Daniel’s Distillery. Once these barrels are determined to be fully matured, they are removed from the barrelhouse and the whiskey is placed into maple wood barrels. The final step is an additional charcoal mellowing before being bottled.

Thus, as Jack Daniel’s Old No. 7  receives a charcoal mellowing process one time, No. 27 gets it twice.

“Jack Daniel’s No. 27 Gold pays homage to our distillery’s golden rule of, ‘Every day we make it, we’ll make it the best we can,”  Jack Daniel’s Master Distiller Jeff Arnett tells “The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste, making this whiskey a very distinct and luxury product.”

Due to the extra time and attention required to craft this ultra-smooth spirit, Jack Daniel’s No. 27 Gold Tennessee Whiskey was previously only available in select markets. This product launch emphasizes Jack Daniel’s continuous commitment of making high-quality whiskeys fully available to a wider consumer.

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