The iconic lifestyle brand Playboy is releasing a Bourbon Whiskey?
Actually, we could say we are a bit surprised this hasn’t already happened. Will you be buying a bottle? Tell us in the comment section below.
Playboy Group Inc. – the media-turned-lifestyle brand – tells BourbonBlog.com they are releasing what the Bourbon called Rare Hare 1953, an ultra-premium 17-year aged straight bourbon finished in XXO French Cognac Casks. The origin of Bourbon and the length of time in Cognac casks is currently not known.
Priced at $589 for a 750 ml bottle at 111 proof, it is a limited edition offering with only 1,953 bottles to be released for the U.S. and select markets in Asia and Europe.
While you may ask if it is worth the price tag, they also tell us that each commemorative, number box comes with a near-field communication (NFC) chip giving inaugural 1953 owners access to the Rare Hare Society offering exclusive luxury travel experiences, intimate events, private barrel releases, and more. What
The name of the Bourbon partially from Playboy’s inaugural magazine issue was December 1953, with Marilyn Monroe on the cover (see an image of the cover below).
Rare Hare 1953 marks the inaugural whiskey offering from Playboy Spirits, a joint venture of PLBY Group and Spirit Investment Partners (SIP), the Rare Hare brand expects to offer a portfolio of ultra-premium spirits in select markets around the world beginning with the U.S., Europe, and the Asia Pacific.
Playboy Spirits first teased its new spirits brand in late 2021 with the limited release of Codigo 1530 Playboy Rare Hare Añejo Tequila an ultra-premium extra añejo tequila in collaboration with Código 1530.
“Playboy is excited to enter into the $500 billion-plus global spirits category in collaboration with SIP and artisan distillers from around the world,” Jared Dougherty, President of Strategic Partnerships at PLBY Group tells BourbonBlog.com. “We are curating a truly exceptional collection of rare and unique spirits. Each product is produced with extraordinary craftsmanship and sophistication, from the beautiful bottle to the spirits inside.”
“Passion and sophistication are the foundation of the Rare Hare brand and our spirits collection,” said Marc Bushala, Chief Executive Officer of Spirit Investment Partners. “The ‘1953 Anniversary Edition’ is an incredible bourbon unlike any other and worthy of being the inaugural whiskey release for Rare Hare.”
The Bourbon whiskey is available le select retail locations or online at rareharespirits.com.