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Jefferson’s Bourbon tells they is teaming up with Mark Iacono, world-famous pizzaiolo, to offer lucky New Yorkers a chance to win the first-ever reservations at notoriously reservation-less Lucali in Brooklyn. You read that right, with the Jefferson’s x Lucali: Slice of New York sweepstakes, Jefferson’s and Iacono will offer a chance to win a piece of New York’s most desirable pie to imbibers across New York City.

Whiskey Wednesdays just got a little tastier thanks to Jefferson’s and Lucali Brooklyn. The entries open now until December 6th.

How To Enter

To enter, visit the Jefferson’s x Lucali: Slice of New York sweepstakes page at Full rules and additional details below. Must be 21+ to enter.

What are the Prizes?

Four lucky grand prize winners – two each week – will receive reservations for four worth up to $250. Additionally, five runners-up will be guaranteed a pizza for pick-up – and all winners will receive co-branded Jefferson’s x Lucali swag, and a Visa gift card, which may be used to pick up a bottle of Jefferson’s Bourbon. That’s right, the bill is on us. All you have to do if you win is have a delicious experience with your entourage.

Jefferson’s has always been hungry for exploration, whether it’s aging bourbon across the ocean in Singapore or exploring a new local hot spot with friends and a classic Jefferson’s expression like Bourbon. It’s led to incredible partnerships with incredible people, like our recent work with the Entrepreneurial Fund, all for the sake of great moments shared over great bourbon.

“Jefferson’s is constantly looking to partner with entrepreneurs, businesses, and people at the tops of their fields to give our drinkers the best bourbon and best experiences,” Jefferson’s founder Trey Zoeller tells He continues, “And because we’re so thankful for our Jefferson’s fans, we channeled our entrepreneurial spirit – always looking for new opportunities and innovative ways to make moments together better – and teamed up with Lucali to ensure lucky New Yorkers will get a top-notch experience with the best pizza money can buy.”

Mark Iacono and Lucali in Brooklyn, New York

Mark Iacono, the brilliant entrepreneur and one of the world’s most famous pizzaiolos, has been known to push boundaries while still honoring heritage when it comes to making pizza.

Similar to what Jefferson ‘does in the bourbon space, it yielded an authentic connection that led to a match made in pizza-bourbon heaven. Utilizing only local ingredients, but maintaining traditional craft, Mark understands that the best products are enjoyed between friends and family over simple pleasures – like scoring an extremely sought-after seat at one of his restaurants. “I’m an accidental pizzaiolo – so for me, it’s always been about creating the best product for the best people,” says Iacono. “This partnership, and this contest, it just clicked for me. From what I understand, Trey kind of fell into his craft the same way I did, and feels the same way I do: to give back to our friends and customers this holiday season, it was a no-brainer.”



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