Irish Whiskey in America: the 1874% Increase Goes Beyond Luck

With a stunning 1874% growth, Irish Whiskey’s popularity has soared, underscoring its broad appeal. At BourbonBlog.com, we celebrate this throughout the year with both virtual and in-person whiskey tastings , along with our comprehensive reviews and news coverage.

The Distilled Spirits Council of the United States (DISCUS) data that just shared some big numbers with BourbonBlog.com revealing an impressiv growth for Irish whiskey in the American market.

Below, we’ve included statistics and highlights that not only affirm Irish Whiskey’s growing popularity but also pave the way for a deep dive into its extraordinary rise.

Irish Whiskey Growth at a Glance

• Nearly 4.7 million 9-liter cases of Irish whiskey were sold in the U.S. in 2023, marking a milestone in the spirit’s stateside journey.
• These sales generated over $1.1 billion in revenue for distillers and highlighted the growing appetite among American consumers for this distinguished spirit.
• Since 2003, the high-end premium segment of Irish whiskey has experienced an explosive growth rate of 816%.
• From the same starting point in 2003, the growth rate in the super-premium Irish whiskey category has skyrocketed to 1874%, underscoring its transformation into a sought-after selection for both connoisseurs and those new to the world of whiskey.

The Rise and Story of Irish Whiskey

Irish whiskey boasts a rich history, dating back to 1405, making it one of the oldest whiskeys in the world.

Bushmills, established in 1608, is recognized as the oldest licensed whiskey distillery.

This heritage resonates with over 31.5 million Americans claiming Irish ancestry, blending tradition with the vibrant culture of Irish-Americans.

Celebrated in iconic venues like The Dead Rabbit in NYC (pictured herein), playing a pivotal role in introducing Irish whiskey’s legacy to a broader audience, fostering a connection that enriches America’s diverse cultural landscape.

Statistics courtesy: Distilled Spirits Council of the United States (DISCUS)
Imagery courtesy: The Dead Rabbitm NYC