This vintage Bourbon video below features the late Booker Noe and was produced in 1993 shortly after Jim Beam’s Small Batch Collection was introduced. The video explores the unique characteristics of each of the Bourbons and also explains how the Bourbons are made. Our own Bourbon reviews each of the Bourbons including Basil Hayden’s, Booker’s, Knob Creek and Baker’s are on those respective links. We thank Steve Weiss, who filmed over 100 videos for Jim Beam Brands from the late 1980’s to late 1990’s, for sharing this video.
Booker Noe (1929–2004) was the grandson of Jim Beam and 6th generation Master Distiller. In 1987, Booker introduced his own namesake bourbon, Booker’s, the world’s first uncut, straight-from-the-barrel bourbon, and the first of the Small Batch Bourbon Collection which also includes Basil Hayden’s, Baker’s, and Knob Creek.
From the late 1980’s to the late 1990’s I made over 100 videos for Jim Beam Brands. I helped them document the 200th anniversary, the Small Batch Collection, DeKuyper, The Dalmore, Vox and more. But what I enjoyed most was being in Bardstown hanging with Booker and his family. Booker was so nice to us and welcomed us into his house. We really tried to capture the spirit and heritage of Jim Beam, Booker & Freddie. As a director, the land, the rack houses, the smell of the air and the history are very difficult things to convey in a video. I hope we did them justice. As my friend Booker said, “Bourbon is the American Spirit, made in America, by Americans, now here’s looking at ya” Enjoy!
Dedicated to Booker Noe
Steve Weiss, Director