Next month, Heaven Hill Distilleries will release Evan Williams Honey Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with real, natural honey. Bottled at an approachable 70 proof and available in both a 750ml and 50ml size, Evan Williams Honey Reserve will be shipping to select markets across the country in September at an average retail price of $14.99 for the 750ml bottle. Heaven Hill tells BourbonBlog.com that it lives up to its tagline of “All Flavor. No Sting.”
Several established trends in the distilled spirits industry make this right product at the right time for Evan Williams. There is an ongoing success of flavored spirits, whose growth is more than double that of unflavored spirit is the continued popularity of Bourbon, especially Evan Williams which showed a double digit sales percentage increase in 2008. In addition, there is a growth of mid-tier products, with ultra-premium brands down 2.5% and brands perceived as a better value up 5.4% year-to-date, according to AC Neilsen.
To create a “buzz”, Heaven Hill tells BourbonBlog.com they will use an array of retail display materials while utilizing striking graphics and the “All Flavor. No Sting” in yellow and black graphics. We’ve also heard about drinks called “Honey Splash” and the “Stinger” made with Evan Williams Honey Reserve…BourbonBlog.com will stay on top of this and let you know more!
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Erin
“The Stinger” is half oz honey reserve, half oz evan williams kentucky st bourbon,half oz energy drink, and a splash of grenadine. I’m assuming the ‘energy drink’ is red bull…. so we’ll see.
“Honey Splash” is 2 oz honey reserve, 3 oz cranberry juice 1 oz lemon lime soda, shake and pour over ice. Delicous stuff!! I liked the “Ginger Honey” which was 2 oz honey reserve, and top off with ginger ale….yummy!
Mac
I came across it on the local military base today. It was $12.50 vs $20 for American Honey. I think I still favor AH, but not at the premium. Especially since I typically use it as a sweetener in hot tea/cider, not straight. I got the very last bottle of EWHR, which was right next to the AH. The AH stock was 100% full.
Art Meredith
Picked up a bottle of the Honey Reserve today.
The BEST I have had! Very smooth, great to sip over ice.
Or, I did a root beer, a shot of Honey with an orange slice!
Rootin’ Tootin’ Root Beer! lol
Hindi sms
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Josh
I just bought some of this… it’s nasty straight… too darn sweet. I’m going to try a cocktail with it. Any suggestions?