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Russells Reserve Bourbon Wild Turkey
In honor of Father’s Day, Russell’s Reserve, the 10-year-old small batch bourbon created by father-son duo Jimmy and Eddie Russell of Wild Turkey, will partner with Operation Once in a Lifetime (OOIAL), a nonprofit that makes the dreams of military service members come true and helps to raise money to provide free flights home to U.S. Soldiers stationed around the world.

During the month of June, Russell’s Reserve Bourbon will donate a portion of its sales to Operation Once in a Lifetime (OOIAL). The donation will help OOIAL provide financial assistance to allow men and women of the armed forces the opportunity to fly home and spend some much deserved time with their families.

Having spent 30 years working together and with a combined 86 years of distilling experience, Jimmy and Eddie Russell know a thing or two about both bourbon and family. While their passion for crafting top-quality bourbon is obvious, this year they have partnered with OOIAL to provide our nation’s service members with a simple joy they try to never take for granted: time spent with family.

Jimmy and Eddie Russell of Wild Turkey Bourbon

Jimmy and Eddie Russell of Wild Turkey Bourbon

“I feel blessed to spend every day working with my son at the Russell’s Reserve distillery; it is time I cherish,” Jimmy tells “We want to make sure military families get to share those same family moments together, which is why we have teamed with Operation Once in a Lifetime. Eddie and I always thought of Russell’s Reserve as a catalyst for bringing people together, so I am pleased it will also stand as a way for us to honor the brave men and women who make such sacrifices for our great country.”

“Russell’s Reserve is a great American brand,” said Sgt. Patrick Powers of OOIAL. “Our mission is to provide financial and moral support to U.S. Service members and to make the lives of soldiers easier, and as a soldier myself, I can tell you the hardest thing about serving in the military is being away from your loved ones. Russell’s Reserve’s willingness to help is something that will have a real impact.”

Russell’s Reserve can be found at liquor retailers across the country, with a suggested retail price of $29.99 to $34.99.
Operation once in a lifetime


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