Weller 18 debuts as the oldest wheat bourbon in the Weller line. Released at $499, this 90-proof whiskey honors W.L. Weller’s 200th birthday—available first in global travel retail.

Cohiba Rubicon joins the core lineup as a full-time release featuring a bold orange label, Ecuadorian Habano wrapper, U.S. Broadleaf binder, and a six-tobacco blend from the Dominican Republic, Honduras (La Entrada & Jamastran), Nicaragua (Estelí), Ecuador, and the U.S. Priced from $8.49–$9.49.

Bardstown Bourbon Company releases its second Distillery Reserve: Hokkaido Mizunara Oak. This 109.3 proof, 375mL blend of 9- to 18-year-old whiskeys was finished for 28 months in six rare Japanese Mizunara oak barrels—crafted from trees grown in Hokkaido’s volcanic soil. The first release in the series was featured on 60 Minutes.

The TAG Global Spirits Awards 2025 deadline is August 1. Co-founded by Tony Abou-Ganim, this premier competition in Las Vegas features 100+ categories including bourbon, rye, tequila, and RTDs. Learn how to enter, ship your spirits, and gain global recognition.

Buffalo Trace launches Sazerac Rye 100 Proof, built for bold cocktails and bartender demand. Now in select markets for $29.99/1L. It will also be par of the Sazerac Barrel Select single barrel program. The original Sazerac Rye at 90 proof remains available as well.

15 STARS Founders Reserve Fine Aged Rye blends 14, 13, 9, and 8-year ryes from Kentucky, Indiana, and Tennessee. Bottled at 95 proof for this limited release highlights 15 STARS’ craftsmanship for collectors and whiskey fans.