
Playboy releases their first Bourbon whiskey ever called Rare Hare 1953 through Playboy Spirits Rare Hare 1953 is finished in XXO French Cognac Casks and is $589 a bottle and comes with NFC chip technology that will allow owners access to future events and offers. Playboy released its first magazine in 1953, and this inaugural limited edition Bourbon whiskey pays homage to to Playboy’s anniverary.