Jim Beam Master Distiller Fred Noe and Kid Rock visit Jim Beam NASCAR Driver Robby Gordon


Kid Rock, Master Distiller Fred Noe (Jim Beam’s great-grandson) and Jim Beam driver Robby Gordon (featured from Left to Right), visit Sunday before the NASCAR Sprint Cup Series LifeLock 400 at Michigan International Speedway in Brooklyn, Mich. Kid Rock served as the Grand Marshal, giving the command ‘Gentleman Start Your Engines’…more details below!

Charlotte, N.C. (June 15, 2009) The No. 7 team had a strong weekend at Michigan International Speedway. After a solid qualifying run on Friday and strong practice sessions all weekend, the Red Stag by Jim Beam / Kid Rock Camry contended in the top 20 all day before bringing home a 17th-place finish.

Shortly after the green flag, Gordon called in to his crew to report an extremely loose handling condition. Differing track conditions from earlier practice sessions had caused changes to the track, leaving it with much less grip than it had prior in the weekend. The driver of the No. 7 Red Stag by Jim Beam / Kid Rock Camry gave it all that he had to keep the race car off the wall and intact during the opening laps. Even though he was “wrecking loose,” Gordon was able to hold on to the car and continued pacing himself with the leaders.

Gordon brought his car down pit road on Lap 37 for the first green flag stop of the race. The crew serviced the No. 7 Red Stag by Jim Beam / Kid Rock Camry with four tires, fuel and a chassis adjustment. When pit stops cycled through, Gordon was scored in the 18th position and his car was handling much better.

As the afternoon went on, continued track changes resulted in additional handling difficulties. However, with only three cautions during the 200-lap event, Gordon dealt with the changing conditions. With each stop, the No. 7 Red Stag by Jim Beam / Kid Rock crew made adjustments to improve their Camry. In spite of changing tracked conditions affecting the car’s handling, Gordon raced around the top 20 and maintained a lead lap position for entire day at the two-mile, D-shaped oval track.

When the caution came out on Lap 150, all of the leaders came down pit road for service. The crew decided to go with a different strategy than many of the front-runners, to ensure that they would not have to make another stop before the finish. The crew came down pit road on Lap 153 with all of the other lead lap cars. However, when the field was given the signal for one-to-go under caution on Lap 155, Gordon headed back down pit road to top off his fuel tank. As some of the front runners had their fuel tanks run dry at the end of the race, Gordon was able to continue on track. By the time the checkered flag fell, Gordon was scored in the 17th position.

“I’m very proud of our efforts this weekend in Michigan,” said Gordon. “We’ve done a lot of work to improve our intermediate program, and it’s nice to see our efforts start to pay off. We unloaded with a strong car and had a great qualifying run – that’s really a key to success with these cars. We finished 3rd at Lowe’s a few weeks ago and had a strong run today. Hopefully, we can build upon that momentum going into this weekend’s road course in Sonoma. We have put a lot of effort into our road course program, and I just hope that we’ll be able to bring home RGM’s first Cup victory.”

The Sprint Cup Series is headed to Infineon Raceway for the first road course race of the season. Live television coverage of the race will be held on TNT beginning at 4:30 p.m. EST on tomorrow, Sunday, June 21. PRN and Sirius Satellite radio will provide live radio coverage of the event beginning at 4:00 p.m. EST.

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Genuine Old Fashioned Recipe

BourbonBlog.com contributor Matt Capucilli demonstrates the Genuine Old Fashioned Recipe in the video below.

Have a bourbon video, recipe or anything you would like to contribute to us? We’d love to see it… e-mail Tom@BourbonBlog.com

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Louisville’s Urban Bourbon Trail Celebrates 1st Birthday

BourbonBlog.com raises a toast to celebrate Louisville’s Urban Bourbon Trail’s 1st Birthday today!

If you are in Louisville today, our friends from Bourbon Country tell us they’d like to see you! They will be at all Urban Bourbon Trail locations throughout the day. Each establishment has drink specials and and there will be free prizes. Here are the details:

12noon – 1245p – - – Proof on Main and Maker’s Mark Bourbon House & Lounge
4p – 445p – - – Blu (at the Marriott Downtown) and Brown Hotel Lobby Bar
5p – 545p – - – Jockey Silks (at the Galt House) and Old Seelbach Bar
6p – 645p – - – Bourbons Bistro

Check out this video on Urban Bourbon Trail and visit this link for more information.

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Kid Rock and Red Stag

kidrock-redstag“A Different Breed of Bourbon” is joining forces with a different Breed of Rock Star to Support America’s Military.

BourbonBlog.com has just learned from Jim Beam that Red Stag by Jim Beam, the new black cherry-infused bourbon will partner with multi-platinum superstar, Kid Rock, as the headline sponsor of Kid Rock’s 2009 Rock N’ Rebels Tour. Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America’s military veterans returning home to their families.

“I’ve been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer,” said Kid Rock. “Add the support we’ll be giving to Operation Homefront and everybody wins.

Kid Rock will kick off the Red Stag by Jim Beam partnership on June 14, when the Detroit native will serve as Grand Marshal of the NASCAR Sprint Cup Series LifeLock 400 race at Michigan International Speedway. Through their support of Operation Homefront, Red Stag and Kid Rock will help fund moving assistance, emergency aid, computer programs and care packages in local chapters throughout the country.

“Kid Rock’s unique style and music set him apart from other artists,” said Kelly Doss, senior director of Bourbon and Whiskeys, Beam Global. “He’s a longtime Jim Beam fan who puts on an amazing show. And like Jim Beam, he’s an avid supporter of the U.S. military.”

The Rock n’ Rebels Tour is scheduled to kick off June 26 in West Palm Beach, FL. Throughout the summer (and where legal), Red Stag by Jim Beam will be offering legal purchase age consumers in select markets access to download a free, exclusive Kid Rock download, as well as opportunities for VIP passes, access to post-show meet-and-greets, and Red Stag by Jim Beam merchandise.

There will be a “Call of the Wild” Sweepstakes which will grant one winner and three friends an all-access weekend to see Kid Rock perform live in Las Vegas, among other prizes. Check www.TheRedStag.com . and www.jimbeam.com as the sweepstakes runs July 6, 2009 to August 31, 2009. You must be 21 years of age or older and a legal resident of the USA to participate, so please check all the details on Beam’s websites.

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When your favorite rockstar loves bourbon…


It all started when I was reading PopMatters.com and John Wesley Harding described his love for Pogue and explained that Booker’s and Baker’s are “so good, they’re almost undrinkable.” His new album Who Was Changed and Who Was Dead was already in my spin, so I needed no further excuse to do this podcast interview with him to share with fans and bourbon lovers alike. I invite you to…


CLICK HERE TO STREAM THE PODCAST AND HEAR MORE ABOUT HIS MUSIC AND THE BOURBON
(remove pop-up blockers as a new window will open)

Wes performs some Neil Young and one of his own tracks in this interview. By the way, Wes is on tour now and is performing some select dates with comedian Eugene Mirman in Wes & Eugene’s Cabinet of Wonders. Watch the video, it is referenced in the podcast.

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Barnstable Brown

Nick Lachey, Bobby Flay, Travis Tritt, En Vogue and other celebrity guests make their way down the red carpet and BourbonBlog.com talks with them at The 2009 Barnstable Brown Derby Eve Gala. Barnstable Brown benefits the Barnstable Brown Kentucky Diabetes and Obesity Center.

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Bobby Flay at Barnstable Brown Derby Eve Gala

Food Network Host and celebrity chef Bobby Flay tells BourbonBlog.com how he enjoys his bourbon at Barnstable Brown Gala. Barnstable Brown benefits the Barnstable Brown Kentucky Diabetes and Obesity Center. More from the galas coming soon.

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Derby Eve Galas Barnstable Brown and Mint Jubilee

View the photo gallery and sideshow below from the Mint Jubilee Gala raising funds for James Brown Graham Cancer Center and Barnstable Brown benefiting Barnstable Brown Kentucky Diabetes and Obesity Center. All photos by Mary Roffers Photography.

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Guy Fieri at the Marriot Oaks Bourbon Brunch Benefiting Home of the Innocents

Food Network host and celebrity chef Guy Fieri joins The Modern Mixologist Tony Abou-Ganim for the Marriott Oaks Bourbon Brunch to benefit Home of the Innocents in the video below…


Photos of Oaks Bourbon Brunch by Mary Roffers Photography

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Backside of Churchill Downs, Wednesday morning

Only three days until The 135th Kentucky Derby and BourbonBlog.com takes you to the Backside of Churchill Downs. We begin our day walking around the stables, meeting new friends and characters that bring Churchill Downs to life! Video below…

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